It’s Not All Ballet Flats, Cardigans And RainbowsĪs is the case with most of the trends we’ve seen revived in recent years, twee culture is shrouded in nasty things (no, not just the ballet flats from Cotton On that gave you blisters). The trend has taken off so much that even Zooey Deschanel herself has jumped on the bandwagon.
Not to mention, the trend has absolutely blown up on TikTok, with users sharing their 2010s twee to the sound of twee anthem Why Do You Let Me Stay Here? The resurgence of twee - and other Tumblr subcultures - was first predicted by trend forecaster and fashion writer Mandy Lee, who also notes that “clowncore” will be big in 2022.īut while clowncore may not have taken off just yet, twee certainly has - with a huge spike in Google searches for topics like “twee” and “twee fashion” in the last week alone. Zooey Deschanel, Alexa Chung and Zoella were the queens of twee and while you’d never admit that your style was a carbon-copy of a popular celebrity, you secretly wanted to be them.
#TUMBLR AESTHETIC MOVIE#
You’d tell everyone about how much you loved The Perks Of Being A Wallflower - the book, not the movie because you liked it way before then - and your Tumblr was filled with Wes Anderson quotes you’d written on your vintage typewriter while listening to shitty ukulele covers of popular songs. To embody the twee aesthetic meant you’d never be caught dead without a quirky patterned shift dress (bonus points if it was cat print) layered over a collared shirt with a cute cardigan and some cat-eye glasses that were barely visible under your thick bangs. While the aesthetic dates back to the 1980s, it really found its footing in the mid-2010s, when it was deemed “the most powerful youth movement since punk and hip-hop” - according to journalist and cultural observer Marc Spitz in his 2014 book on the topic. “You’re Twee if you like artisanal hot sauce,” The Atlantic’s James Parker wrote in 2014. “You’re Twee if you hate bullies Twee’s core values include ‘a healthy suspicion of adulthood’ ‘a steadfast focus on our essential goodness’ ‘the cultivation of a passion project’ (T-shirt company, organic food truck) and “the utter dispensing with of ‘cool’ as it’s conventionally known, often in of a kind of fetishisation of the nerd, the geek, the dork, the virgin.”
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